About
BUILT BY OPERATORS,
FOR ADVENTURERS.
LMAC didn't start in a boardroom. It started at a jetski yard in Auckland, when we looked at two idle jetskis on a Tuesday in June and asked ourselves: why is this normal?
We run Jetclub, New Zealand's first jetski membership club. In summer, our fleet is booked out. In winter, bookings drop. The jetskis still cost money to insure, maintain and keep in the marina. But they sit.
We tried discounting through our own channels. It worked, but it was ad hoc. We had no reliable way to reach people who might actually want to go jetskiing tomorrow morning if the price was right.
Then we realised: every adventure operator in New Zealand has this exact same problem. The skydive company with an empty tandem rig. The helicopter charter with three seats and one booking. The rafting company heading out with half a group. Dead capacity, every day, all over the country.
We built Last Minute Adventures Club to fix it. One platform, a 5pm release window and a community of members ready to say yes to a great adventure at a great price.
New Zealand is the adventure capital of the world. It shouldn't have empty adventure slots.
Founding operator partner
LMAC launches with an exclusive supply agreement with Jetclub.co.nz. New Zealand's first jetski membership club and proof of concept that the LMAC model works in the real world.
WHAT WE STAND FOR
Real urgency, not fake scarcity
The 5pm drop is real. The discounts are real. The availability is genuine. We don't manufacture urgency. The nature of adventure tourism does that for us.
Operators win too
LMAC is not a race to the bottom. We protect operator pricing integrity. Last-minute deals are member-only and invisible to the public market.
Adventure is for everyone
New Zealand's best experiences shouldn't be reserved for those who can pay full price on a peak summer Saturday. LMAC gets more people into incredible adventures.